THE CLIENT: i-sys Corporation is a nationally recognized systems integrator, providing security management systems, end-to-end building automation and state-of-the-art fire protection systems to a global market. I-Sys offers the rare combination of a company with a global reach and local execution; merging the strength of an industry leader with the dedication and commitment of a local provider. They have a regional presence in nearly every market in North America and Europe.
THE CHALLENGE: Outdated brochure, old images, six-year old website.
When the president of i-sys corporation, Bill Ohlendorf, contacted SMS, he asked us to rebrand his company with a new corporate brochure and a new company website. He asked that the corporate brochure be created for both the USA and UK markets (using appropriate British terminology when necessary). Ohlendorf also requested a series of Customer Solutions, profiling i-sys projects with related customer testimonials.
THE SOLUTION: REBRANDED I-SYS WITH NEW BROCHURES, CUSTOMER SOLUTIONS AND WEBSITE.
We took a more focused, holistic approach to rebranding and marketing i-sys products and services. By acting as their in-house communications consultant, we were embedded in their work-culture, assuring a greater understanding of products, services and business challenges. Bill Ohlendorf was extremely pleased with approach. SMS rebranded i-sys Corporation with the following:
Click on the hyperlinks below.
Note: In addition to resizing the UK brochure, American idioms replaced with UK idioms
Note: Customer Solutions for UK sized different, American idioms replaced with UK idioms
INDUSTRY EXPERT LEARNED LANGUAGE OF THE SECURITY INDUSTRY: SMS provided an industry expert to write the copy for i-sys many projects. To provide relevant marketing material, it was necessary to become immersed in the language of integrated security systems, fire and life safety systems, integrated HVAC systems, sustainable energy solutions and much more.