Anderson Studio of Architecture & Design
THE CLIENT: The Anderson Studio of Architecture and Design provides the one-on-one attention of a small firm, while offering the expertise and capabilities of larger architecture firms. Well-known in Charleston, SC for the past twenty years, Scott Anderson’s pride in craftsmanship, attention to detail and ability to translate the visions of his clients has resulted in a long list of repeat clients; and a portfolio of fine residential homes that elevates the business of building to the fine art of architecture.
THE CHALLENGE: After launching his solo architectural practice, Scott Anderson contacted SMS to design his new website and rebrand his business. Anderson wanted a website with clean lines, large images and the flexibility to change page content and images himself. To capture Anderson’s elegant work-product, SMS hired a superb, architectural photographer (Holger Obenaus).
THE SOLUTION: We designed Anderson’s CMS site with intuitive universal navigation and an elegant display of visuals. In addition to providing a platform for Anderson’s business and design philosophy, the 35 page website showcases a photo portfolio with four elegant residential homes, two extensive renovations and three of Anderson’s projects on the West Indies island of St. Kitts.
INDUSTRY EXPERT: SMS provided an industry expert to write the copy for the website. All content was optimized for maximum search engine results.
vCARD & ONLINE BROCHURE. On Anderson's website, SMS added a downloadable vCard and an elegant one page online brochure.
THE PRINT CAMPAIGN: Following with the same clean lines and white space as the website, SMS created a clean, elegant double page spread display ad for the Anderson Studio for Charleston’s most prestigious real estate magazine, Legends. SMS also created a classic full page ad for the Kiawah Island Tour of Homes program.